Week 7 – An Introduction To Art Direction For Games

The Art Director is the keeper and champion of the vision of the game. Establishing aesthetic and interactive standards for the game, stretching technical and artistic capabilities (As you can see, you instantly become the daddy if you got a job). I mean an art director could get a job in almost all entertainment businesses i.e. films and T.V etc. but with whatever role they undertake there jobs are very hard and there is a lot of pressure on there shoulders. There actual role itself is very creative, they would be the ones telling the other what the need to produce and what kinds of criteria need to be met, with also them contributing the project as well.

There role in the games industry is a lot similar to the films industry purely because like the films industry the film will always start off as just a story, then using art, foundations are created to them so that they can progress onto other parts. Just like in games they would start of with the story and progress from there creating concept art etc and progress onto other parts.

Then essential qualities to be an art director, is to be extremely talented. Only a handful can get the jobs, but with natural talent along with extensive practice and research you can become one of the best. Being able to judge art would a huge quality, to able to see the difference in what’s good or bad. Ultimately being and art director is one on the most exciting but also one of the hardest.